How to Choose Fragrance Oils for Cross-Border E-commerce? TikTok’s Viral Scent Ranking for 2025

Why Fragrance Matters for Cross-Border E-commerce

• Instant emotional hook: A unique scent tells a story, perfect for short video content.

• Impulse buying driver: A “viral scent” adds aspirational value.

• Differentiation: While bottles and packaging can be copied, scent is your secret brand signature.

For cross-border sellers, the key is choosing scents that resonate globally but are driven by social media trends.

5 TikTok Viral Fragrances in 2025

1. Yara Moi (Lattafa-inspired)

• Coconut cream, white florals, soft vanilla

• A TikTok sensation loved for its cozy, feminine aura

• Perfect for Middle East and US markets

2. Barakkat Rouge 540 Type (Inspired by Baccarat Rouge 540)

• Saffron, amber, woody musk

• Viral luxury scent with huge “what are you wearing?” appeal

• Works for unisex products, from perfumes to body mists

3. Velvet Rose Oud

• Rose, oud, smoky incense

• Exotic, niche vibe—very popular in live streams targeting luxury niches

4. Sweet Vanilla Cotton

• Vanilla bean, cotton musk, creamy tonka

• Clean girl aesthetic; strong among Gen Z audiences

5. Citrus Blossom Fresh Tea

• Mandarin peel, neroli, fresh tea accord

• Uplifting and refreshing, popular with summer campaigns

How to Choose Fragrances for Cross-Border Success

1. Follow the TikTok trends: Pay attention to hashtags like #PerfumeTok, #TikTokMadeMeBuyIt

2. Match market preferences: Middle East loves oud and gourmand; US loves vanilla and floral musks; SEA prefers citrus and clean.

3. Select versatile scents: Oils that work for perfume, body mist, hair mist, and diffusers give you more flexibility.

4. Choose suppliers with low MOQ: Especially if you’re testing markets via dropshipping or influencer marketing.

Leuxscent Solutions for DTC & Cross-Border Brands

• 1000+ ready-to-ship fragrance oils, including TikTok viral scents

• Custom scent development & inspired duplication

• Low MOQ for Shopify and Amazon sellers

• Documentation for global compliance (IFRA/MSDS)

Request a TikTok Scent Catalog

Planning your next viral hit?
Contact Leuxscent to:

• Request a TikTok trending scent kit

• View our catalog of top viral perfume oils

• Start your private label or dropshipping fragrance project

Leuxscent – Your fragrance partner for TikTok-ready scents.