Top 5 Best-Selling Fragrance Oils for Scented Candles: Selection Guide for Candle Brands

Here are the top 5 best-selling fragrance oil types for scented candles — and why customers

keep coming back for them:

① French Vanilla & Amber
Warm, comforting, with great hot throw. Especially loved in North America and Australia.

② Wood Sage & Sea Salt (Jo Malone style)
Fresh yet sophisticated. Popular with minimalist brands and eco-luxury lines.

③ Rose Oud
A strong seller in the Middle East and Europe. Combines floral softness with deep woody

richness.

④ Lemongrass Citrus
Refreshing, clean, and uplifting. Commonly chosen for spa-themed or wellness collections.

⑤ Coconut Cream & Tonka
Creamy and sweet, perfect for cozy home candles. High repeat rates from lifestyle brands.

Why these work:
✔ They perform well in both cold and hot throw tests
✔ They match clear emotional scenes (cozy, spa, elegant, exotic)
✔ They have broad global appeal but can be tweaked for regional preferences

As a professional fragrance supplier, Leuxscent offers:
- Over 1,000 candle-grade fragrance oils
- Customized scent kits by region (GCC, EU, NA, SEA)
- IFRA + MSDS for each oil
- Small MOQ to test and scale your bestsellers

Looking to find your next hero candle fragrance? Contact us to receive a free consultation

and curated samples for your market.